1. Build Your Show Strategy

Before choosing your booth size, location, or setup, decide what you actually want the show to accomplish.

You’ll learn how to:

• Identify the goals that matter most to your business
• Build your booth and show strategy around those goals
• Choose the right booth size, setup, amenities, and sponsorship opportunities

2. Choose a Better Booth Location

Not every “good” location is good for every vendor.

Learn how traffic patterns, booth placement, and your own sales style can affect who stops—and what happens when they do.

• Understand traffic flow throughout the show
• Compare open-flow and concentrated-flow locations
• Learn the advantages of different positions throughout the show

3. Start Generating Leads Before the Doors Open

Your expo doesn’t have to begin when the doors open.

Learn how to use your $500 in complimentary tickets to connect with couples before the show and give them a reason to seek you out when they arrive.

4. Turn Booth Conversations Into Real Opportunities

This is where great vendors separate themselves from everyone else.

Learn a simple system for:

• Starting better conversations
• Identifying serious prospects quickly
• Collecting the information you’ll actually need
• Creating a clear next step before the couple walks away

5. Follow Up Without Getting Forgotten

The show may end on Sunday. Your opportunity doesn’t.

Learn how to:

• Follow up at the right time
• Write emails that get responses
• Stay in front of couples who aren’t ready yet
• Turn show leads into appointments and booked weddings

BONUS: Build Your Complete Wedding Expo System

Bring everything together into a repeatable system you can improve with every show.

You’ll learn how to measure what really matters, calculate your return on investment, and identify exactly what to improve before your next expo.